The Impact of the Elwood Fitness Center
Creating the Elwood Fitness Center video for Franklin College was about more than just showcasing a building in need of rehab—it was about telling a story of growth, transformation, and community. Through cinematic visuals, historical storytelling, and immersive movement, our team crafted a video that highlight the need for a historic rehabilitation of the Elwood Fitness Center at Franklin College.
The Production Process
✔ Showcasing the Space – Using smooth gimbal movements and dynamic camera techniques, we captured the aging facilities, sweeping vistas of campus, and vibrant energy of the students, ensuring viewers feel fully immersed in the experience.
✔ Weaving in Archival Storytelling – To highlight the evolution of athletics and wellness at Franklin College, we incorporated archival photos from past decades, showing earlier fitness facilities, student-athletes, and moments that made memories. This contrast between past and present illustrates how the Elwood Fitness Center represents the next step in Franklin College’s legacy.
✔ Bringing Energy to the Screen – Featuring students and athletes in action, we focused on workouts, group training sessions, and personal fitness moments, demonstrating the center’s impact on both individual and team success.
✔ Lighting & Cinematic Techniques – By blending natural light with controlled lighting setups, we enhanced the bright, motivating feel of the space while maintaining a polished, high-quality aesthetic.
✔ Direct Engagement with a Presidential Message – To connect with the audience on a personal level, we utilized a teleprompter for Franklin College’s president, allowing for a clear and impactful direct ask. This segment speaks directly to supporters, emphasizing the importance of the Elwood Fitness Center in enhancing student experiences and shaping the future of Franklin College.
✔ Storytelling Through Motion & History – With a combination of archival imagery, slow-motion athletic performance shots, and seamless editing, we built a compelling narrative that honors the past while celebrating the future of fitness at Franklin College.
A Video That Moves You
More than just a facility tour, this video embodies the evolution of health, strength, and community at Franklin College. By blending history with modern innovation, it tells the story of a college that continues to invest in its students’ well-being—physically and mentally.
