Capturing a Culture of Collaboration and Success
Creating a culture video for Lincoln International was about more than just showcasing a workplace—it was about capturing the essence of a global firm that thrives on collaboration, innovation, and a people-first approach. As part of a larger series of internal and external videos, this project helped visually articulate what makes Lincoln International’s culture unique.
The Production Process
✔ Authentic Storytelling Through Employee Voices – At the heart of this video were real employees, sharing their perspectives on what it means to be part of Lincoln International. Through thoughtfully conducted interviews, we captured insights on company values, professional growth, and the collaborative spirit that drives success.
✔ Cinematic Look & Dynamic Workspaces – Filming took place across Lincoln International’s office environments, using a blend of dolly, gimbal, and static shots to create a visual style that felt both polished and natural. We emphasized open, modern workspaces and genuine team interactions to highlight the company’s energetic and inclusive atmosphere.
✔ Bringing the Brand to Life – To ensure brand consistency, we incorporated Lincoln International’s visual identity throughout the video, using carefully selected color grading, typography, and motion graphics that align with the firm’s branding. This approach created a seamless connection between the culture video and the broader video series.
✔ Engaging, Employee-Centered Editing – The editing process was designed to keep the energy high and the storytelling clear, blending interviews with b-roll of team collaboration, leadership meetings, and day-to-day interactions. This mix helped create a compelling narrative that feels immersive and inspiring.
A Video That Reflects the Lincoln Experience
This culture video is more than just an inside look—it’s an invitation to experience what makes Lincoln International a great place to work. Whether viewed by potential hires, existing employees, or external partners, it paints a picture of a company that values people, teamwork, and long-term success.
